Turn Your Social Media for Toys into a Powerful Event Strategy & Watch Your Small Brand Go Big!
THE PROBLEM
Running a toy company is only about creating fun toys!
…said no one ever.
It's also about drawing a crowd...
to stop and take notice of your small toy business marketing.
Yet, social media marketing often feels like standing in a booth that no one stops to see. You put in the effort, but the results are just not there.
“Despite showcasing our unique toys on social media, our brand still struggles to capture attention.”
"Our toy marketing efforts are lost in the crowded social media landscape, where standing out feels impossible."
"Our toy branding doesn’t seem to resonate with parents on social media, making it hard to build a strong connection."
"Our toy promotion on social media isn’t converting followers into loyal customers, leaving our sales stagnant."
You're not alone. Many small brands struggle to turn their social media presence into a showstopper that attracts and engages the crowd...
Transform Your Social Media Into a Dynamic Event That Attracts and Retains Customers.
Think of social media as your tradeshow. At a tradeshow, you put your best foot forward with eye-catching booths, engaging giveaways, and strategic follow-ups. Why should your social media be any different?
What if you could apply the same principles that make tradeshows successful to your social media strategy? Imagine turning your followers into loyal customers, just like how you nurture leads at an event.
Build excitement and anticipation for your brand, just like limited edition swag.
Turn your social media into a captivating tradeshow that draws in the crowd.
BENEFITS
Think of your social media accounts as your brand's booth—a carefully curated display that guides your audience toward discovering, loving, and eventually buying your toys.
Create a consistency across your social media accounts, like having a cohesive tradeshow booth design that reflects your brand identity
Offer exclusives to your social media followers, like providing swag to tradeshow visitors
Partner with the right influencers to expand reach, like key tradeshow alliances
Engage with your followers through comments and messages, like personally connecting with tradeshow attendees
Track social media ROI to refine your strategy, like optimizing your tradeshow approach
Since 2013, I've been helping toy brands succeed at tradeshows and expos. I've seen how applying the right strategies can turn fleeting interactions into long-term customer relationships. However, I've also noticed that many brands struggle to translate these successful in-person tactics to their social media efforts.
That's when I had the idea for a no-fuss subscription where I’d provide you with actionable social media prompts, tips, and best practices each month. I'd be like your event planner, helping you turn your social media presence into a powerful, sales-driving event.
So I turned this vision into reality...
I’m excited to bring you
The Monthly Subscription that turns your social media into a sales-driven event!
It is your social media event coordinator, helping you create show-stopping moments on your social channels
WHAT’S INCLUDED IN THE MONTHLY SUBSCRIPTION:
Playbook Power-Up: A monthly guide with easy steps & strategies to boost your social media and turn your posts into a sales worthy email list.
The Play Grid: A content plan that includes 16 done-for-you hooks, captions, and a simple checklist to create engaging social media for the month.
Playground Chat: A monthly group coaching call to review strategies and discuss trends.
No fluff* just the essentials to help you focus on what you do best—creating great toys.
**Except This Toytastic Benefit: As a subscriber, you can suggest specific marketing strategies or topics you'd like me to cover. I just might tailor a future prompt to include your request!
Alternate way to set up the features - if you have ONE main feature and then several bonuses
Subscription Mode Live Workshop (Value $197)
You’ll be live with Julie Chenell, Cathy Olson, and special guest Melissa Lanz during the trategic and tactical walkthrough of building a subscription offer in your business.
During the two hours you will learn:
The difference types of subscription offers
How to brainstorm a subscription offer quickly
Ways to use existing business assets so you’re working smarter not harder
The unique elements in a subscription model offer
How to decide if you’re going to sell one tier or two in your subscription
Sales page secrets for subscriptions
How to price your subscription
The timeline from idea to launch
What churn is and how to reduce it
How to estimate how much you can make from your subscription offer
What tools work best for selling your subscription
Plus, you’ll get the following:
The chance to ask each of us questions live on the call about your idea
Unlimited access to the recording & the materials that come with it
Special offer for our Subscription funnel & coaching
In addition to the class, receive three exclusive bonuses (normally only reserved for our coaching clients)
Bonus 1: Subscription Launch Timeline (Value $47)
Broken out week by week, you’ll be given the core tasks you need to complete what you’ve built during the workshop. Your subscription offer will be out the door in less than 60 days. The launch timeline includes core tasks and optional to do’s as well.
Bonus 2: How To Name Your Subscription (Value $47)
The name is one of the most important parts of your subscription offer. Don’t make the classic amateur mistakes. Use this bonus to help you (and your favorite AI assistant) brainstorm a name that is sure to be memorable!
Bonus 3: Sales Subscription Estimator (Value $27)
Everyone wants a crystal ball to see how well their subscription offer will sell. With our sales estimator, it’s as close as you can get. You’ll be able to estimate the sales and reach for your offer, and plan your upcoming launches accordingly with this easy-to-use sheet.
How These Prompts Will Transform Your Social Media
Streamlined prompts that save time while delivering results
Tactics to keep your followers coming back for more
Prompts for creating lively and interactive social media campaigns
Tips for small business owners relying on themselves to handle social media
Tactics to refine and improve your posts based on performance data
Strategies to convert social media followers into paying customers
Prompts that inspire unique and engaging social media posts
Strategies for understanding and acting on social media trends
Ideas for creating engaging content quickly and easily
Tips for getting the most out of your social media advertising dollars
Toy Marketing Times is perfect for:
Small business owners juggling 10 different roles and needing social media magic without the big agency price tag
Teams running on interns, nephews, or even the family dog, all desperate for some expert guidance
Leaders hungry to turn social media chit-chat into cold, hard sales and boost that ROI
Companies eager to make influencer magic without draining their bank accounts
Pros looking for creative prompts to sprinkle some marketing fairy dust on their campaigns
Established brands dreaming of turning fans and followers into full-blown fanatics
Time-starved professionals needing quick, efficient tools to handle their social media
Brands wanting to avoid becoming 'Stinky Pete the Prospector' from Disney/Pixar's Toy Story
PLAYTIME STARTER
$100/Month
Playbook Power-Up: A monthly guide with easy steps & strategies to boost your social media and turn your posts into a sales worthy email list.
The Play Grid: A content plan that includes 16 done-for-you hooks, captions, and a simple checklist to create engaging social media for the month.
Playground Chat: A monthly group coaching call to review strategies and discuss trends.
PLUS! These Play Perks! ⬇️
The 'Reelality' of Toys: A course on the T.O.Y.S. formula that will teach you the strategy to amplify your social media reach.
Playbook Pillars: A training on how to identify your play pillars to create effective content on social media to explode your business.
PLAY PIONEER
One Time Payment
$900/Year
Save $300!
Playbook Power-Up: A monthly guide with easy steps & strategies to boost your social media and turn your posts into a sales worthy email list.
The Play Grid: A content plan that includes 16 done-for-you hooks, captions, and a simple checklist to create engaging social media for the month.
Playground Chat: A monthly group coaching call to review strategies and discuss trends.
PLUS! These Play Perks! ⬇️
The 'Reelality' of Toys: A course on the T.O.Y.S. formula that will teach you the strategy to amplify your social media reach.
Playbook Pillars: A training on how to identify your play pillars to create effective content on social media to explode your business.
For a fraction of the cost of promo items in swag bags, Toy Marketing Times delivers powerful strategies that transform your social media into a dynamic event—making your subscription an investment that pays for itself.
The Planner Behind Toy Marketing Times
CHARLENE DELOACH
With over 25 years of business experience and a passion for toys, I’ve fused my background in economics and law with my expertise in marketing and entrepreneurship to support small toy companies. Think of social media as your virtual tradeshow. My goal is to provide affordable, effective solutions for influencer marketing, creating engaging social media content, and developing impactful marketing materials to turn your social media presence into a powerful social media event. This allows you to focus on what you love most: creating amazing toys.
CATHY OLSON
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My 'Prompt' Guarantee :)
Clear and simple to follow, no expertise needed
Easily integrate into your current marketing plan
Designed to support your goals of increased visibility, engagement, and sales
Cancel anytime, no hassle no problem. Simply let me know, and I'll refund the remaining portion of your subscription.
Just reach out to [email protected]!
TRY IT ON
Still Not Sure? Get One Play Grid For Free!
YES! Try before you buy. I think you will love it! À la the Costco sample.
Right below I'm gifting you one Play Grid so you can see exactly what you’re getting. If you’re ready to buy, no worries—this freebie is delivered the minute you sign up, too!
Whether you're a veteran marketer or virtually a newbie, these prompts will be your VIP ticket to social media support. With actionable insights and straightforward guides, Toy Marketing Times can put a pin light on the social media stage for your brand!
Frequently Asked Questions.
How much time do I need to dedicate to these prompts?
We understand that time is precious, especially for small business owners. That’s why our prompts are designed to be quick and easy to implement, with clear, step-by-step instructions. You can achieve significant results by dedicating just a few hours each week, allowing you to focus more on creating amazing toys and less on managing your social media.
How is this different from other marketing subscriptions?
Toy Marketing Times is all about fostering genuine connections and building a loyal community around your brand. Our prompts and tips are designed to help you create engaging, heartfelt content that resonates with your audience. By treating social media like a virtual tradeshow, you'll learn how to nurture relationships, encourage meaningful interactions, and turn followers into devoted customers who truly care about your brand.
Can I use these with my team?
Absolutely. But please don't share or resell them. They are for use IN your business.
YOU COULD KEEP SPINNING YOUR WHEELS ON SOCIAL MEDIA, HOPING FOR THAT MAGIC POST TO GO VIRAL…
Or you can take the decisive step to transform your social media presence into an engaging event that captivates your audience and drives your brand forward, building a strong and vibrant online presence one post at a time.
For those of you who are already active on social media but crave a more impactful and organized strategy, these tailored prompts and expert tips will help you stage your social media even more.
I can’t wait to help!
Charlene
PLAY STARTER
$100/Month
Playbook Power-Up: A monthly guide with easy steps & strategies to boost your social media and turn your posts into a sales worthy email list.
The Play Grid: A content plan that includes 16 done-for-you hooks, captions, and a simple checklist to create engaging social media for the month.
Playground Chat: A monthly group coaching call to review strategies and discuss trends.
PLUS ✨ the Course & Training Play Perks!
PLAY PIONEER
One Time Payment
$900/Year
Save $300
Playbook Power-Up: A monthly guide with easy steps & strategies to boost your social media and turn your posts into a sales worthy email list.
The Play Grid: A content plan that includes 16 done-for-you hooks, captions, and a simple checklist to create engaging social media for the month.
Playground Chat: A monthly group coaching call to review strategies and discuss trends.
PLUS✨the Course & Training Play Perks!
By transforming your social media into a dynamic event, you can create compelling content, engage your target audience, and build lasting relationships with press, influencers, and consumers – all while saving time and resources to focus on what truly matters: creating innovative toys that captivate and delight.